What is a QR Code

(Last Updated On: September 7, 2016)

QR codes have been appearing in more and more environments of late. Maybe you’ve seen them on the side of buses, on posters, in magazines, or even on business cards.  These sophisticated bar codes were first implemented to track car parts, but have lately been valuable in generating brand awareness and loyalty.

 

What is a QR Code?

 

A QR, or Quick Response code, is a multi dimensional version of the common barcode. Much like the common barcode, a QR code is readable by a scanning device.  As smartphones are able to scan these codes, QR codes have become an invaluable tool for interactive and very targeted advertising.

 

When you scan a QR code using your smartphone, the web-enabled information that is embedded within the code is triggered, allowing your phone to then navigate to the information intended by the code’s generator. It’s the same technology as a barcode at a grocery store, except the QR code is complex enough to carry much more information.

 

How are QR Codes used in Business?  

 

Generating a QR code is simple. All you have to do is enter the information you wish to be accessed into a QR generator. There are several free generators on the Internet.  A good one to start with, if you’re considering making your own code, is the Kaywa generator.

 

Once you have the QR code, you can publish it on any print media or online. Making a QR code available allows a person with a smartphone to scan it and access the information stored within.

 

Why it works

 

QR codes are a great way to build brand loyalty because it adds a special value to the data, making accessing a fun experience for the user. Although QR codes are a new marketing technique in the Western World, they have been used to develop business for over a decade in Japan. If you’re looking for a fun and easy way to create interest in your business, consider giving QR codes a try.

One Response to “What is a QR Code”

  1. As i know,QR Code is a machine-readable code consisting of an array of black and white squares, typically used for storing URLs or other information for reading by the camera on a smartphone.

    Reply

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